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dc.contributor.authorYanine, Fernando
dc.contributor.authorCordova, Felisa M.
dc.contributor.authorValenzuela, Lioneles_ES
dc.contributor.authorIsla, Pabloes_ES
dc.identifier.citationIndian Journal of Science and Technology; Volume 12, Issue 18, May 2019: p.es_ES
dc.description.abstractObjective: Traditional saturation analysis on competitive location decision science focuses on diminishing returns for incumbents and newcomers in a specific spatial location pertaining to commercial retail potential past a certain point of market saturation. Methods/Findings: This study looks at this problem but employs a different approach to the subject altogether, wherein saturation is no longer a variable affecting only retailers but one that affects both: the marginal utility of consumers and the revenue of retailers albeit differently. A new mathematical model is proposed based on selected papers, contributing new insight into an already widely discussed subject. Application: Analysis shows that it is important for competitive location decision-making to address saturation from both sides of the overall competitive location decision issue, not just from the retailers’ standpoint.es_ES
dc.rightsAtribución-NoComercial-CompartirIgual 3.0 Chile (CC BY-NC-SA 3.0 CL)es_ES
dc.subjectMarket Sharees_ES
dc.subjectRetail Saturation Indexes_ES
dc.titleA fresh look at an old problem: saturation in the retail market and how it affects both retailers and consumerses_ES

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Atribución-NoComercial-CompartirIgual 3.0 Chile (CC BY-NC-SA 3.0 CL)
Except where otherwise noted, this item's license is described as Atribución-NoComercial-CompartirIgual 3.0 Chile (CC BY-NC-SA 3.0 CL)