A fresh look at an old problem: saturation in the retail market and how it affects both retailers and consumers

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dc.contributor.authorYanine, Fernando
dc.contributor.authorCordova, Felisa M.
dc.contributor.authorValenzuela, Lioneles_ES
dc.contributor.authorIsla, Pabloes_ES
dc.date.accessioned2019-08-26T20:46:29Z
dc.date.available2019-08-26T20:46:29Z
dc.date.issued2019-05-28
dc.description.abstractObjective: Traditional saturation analysis on competitive location decision science focuses on diminishing returns for incumbents and newcomers in a specific spatial location pertaining to commercial retail potential past a certain point of market saturation. Methods/Findings: This study looks at this problem but employs a different approach to the subject altogether, wherein saturation is no longer a variable affecting only retailers but one that affects both: the marginal utility of consumers and the revenue of retailers albeit differently. A new mathematical model is proposed based on selected papers, contributing new insight into an already widely discussed subject. Application: Analysis shows that it is important for competitive location decision-making to address saturation from both sides of the overall competitive location decision issue, not just from the retailers’ standpoint.es_ES
dc.identifier.citationIndian Journal of Science and Technology, Vol. 12, N°18, (2019) p. 1-10.en
dc.identifier.doihttp://dx.doi.org/10.17485/ijst%2F2019%2Fv12i18%2F144604
dc.identifier.issn0974-6846
dc.identifier.issne0974-5645
dc.identifier.orcidhttps://orcid.org/0000-0003-1086-0840
dc.identifier.orcidhttps://orcid.org/0000-0002-5557-8569
dc.identifier.urihttp://hdl.handle.net/20.500.12254/1551
dc.language.isoenes_ES
dc.publisherIndian Society for Education and Environment
dc.rightsAtribución-NoComercial-CompartirIgual 3.0 Chile (CC BY-NC-SA 3.0 CL)es_ES
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/3.0/cl/es_ES
dc.subjectClusteringen
dc.subjectMarket shareen
dc.subjectRetail saturation indexen
dc.titleA fresh look at an old problem: saturation in the retail market and how it affects both retailers and consumersen
dc.typeArtículoes_ES
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