A fresh look at an old problem: saturation in the retail market and how it affects both retailers and consumers
| dc.creator | Yanine, Fernando | |
| dc.creator | Cordova, Felisa M. | |
| dc.creator | Valenzuela, Lionel | |
| dc.creator | Isla, Pablo | |
| dc.date.accessioned | 2019-08-26T20:46:29Z | |
| dc.date.accessioned | 2025-11-05T20:53:07Z | |
| dc.date.available | 2019-08-26T20:46:29Z | |
| dc.date.available | 2025-11-05T20:53:07Z | |
| dc.date.created | 2019-08-26T20:46:29Z | |
| dc.date.issued | 2019-05-28 | |
| dc.description.abstract | Objective: Traditional saturation analysis on competitive location decision science focuses on diminishing returns for incumbents and newcomers in a specific spatial location pertaining to commercial retail potential past a certain point of market saturation. Methods/Findings: This study looks at this problem but employs a different approach to the subject altogether, wherein saturation is no longer a variable affecting only retailers but one that affects both: the marginal utility of consumers and the revenue of retailers albeit differently. A new mathematical model is proposed based on selected papers, contributing new insight into an already widely discussed subject. Application: Analysis shows that it is important for competitive location decision-making to address saturation from both sides of the overall competitive location decision issue, not just from the retailers’ standpoint. | |
| dc.identifier | Indian Journal of Science and Technology, Vol. 12, N°18, (2019) p. 1-10. | |
| dc.identifier | 0974-6846 | |
| dc.identifier | http://hdl.handle.net/20.500.12254/1551 | |
| dc.identifier | https://orcid.org/0000-0003-1086-0840 | |
| dc.identifier | https://orcid.org/0000-0002-5557-8569 | |
| dc.identifier | http://dx.doi.org/10.17485/ijst%2F2019%2Fv12i18%2F144604 | |
| dc.identifier | 0974-5645 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12254/5586 | |
| dc.language | en | |
| dc.publisher | Indian Society for Education and Environment | |
| dc.rights | http://creativecommons.org/licenses/by-nc-sa/3.0/cl/ | |
| dc.rights | Atribución-NoComercial-CompartirIgual 3.0 Chile (CC BY-NC-SA 3.0 CL) | |
| dc.subject | Clustering | |
| dc.subject | Market share | |
| dc.subject | Retail saturation index | |
| dc.title | A fresh look at an old problem: saturation in the retail market and how it affects both retailers and consumers | |
| dc.type | Artículo |