Eco-innovation in the food industry: exploring consumer motivations in an emerging market

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dc.contributor.authorMansilla-Obando, Katherine
dc.contributor.authorLlanos-Herrera, Gonzalo R.
dc.contributor.authorGómez-Sotta, Esteban
dc.contributor.authorBuchuk, Paulo
dc.contributor.authorOrtiz, Francisco
dc.contributor.authorAguirre, Mario
dc.contributor.authorAhumada, Fabian
dc.date.accessioned2024-12-26T19:30:04Z
dc.date.available2024-12-26T19:30:04Z
dc.date.issued2023-12-19
dc.description.abstractThe utilization of eco-innovative products has witnessed a surge in adoption, driven by their inherent capacity to address pressing environmental concerns. To comprehensively fathom the underlying motivations propelling consumers to embrace these products, we conducted an in-depth investigation employing “The Not Company” (Chile) as a compelling case study. We conducted qualitative interviews with a cohort of 20 Chilean consumers, guided by the Theory of Planned Behavior theoretical framework. The research methodology harnessed the principles of thematic analysis, yielding insights that underscore the significance of key determinants in shaping consumers’ choices towards eco-innovative products. Specifically, our findings highlighted that consumer choices in this domain are profoundly influenced by their attitudes, subjective norms, and perceived behav- ioral control. Moreover, within these overarching categories, we unearthed sub-themes illuminating the intricate influences guiding consumer choices. These sub-themes encompassed beliefs about food manufacturing and packaging, the persuasive impact of social media and advertising, and the indelible impressions left by prior encounters with eco-innovative products. This study highlights consumers’ fundamental role in the broader eco-innovation landscape, particularly within the food industry context.
dc.identifier.citationFoods, Vol. 13(1), N°4 (2024) p. 1-18
dc.identifier.doihttps://doi.org/10.3390/foods13010004
dc.identifier.issn2304-8158
dc.identifier.orcidhttps://orcid.org/0000-0003-4273-4259
dc.identifier.orcidhttps://orcid.org/0000-0002-2516-3549
dc.identifier.orcidhttps://orcid.org/0009-0009-8078-2738
dc.identifier.urihttp://hdl.handle.net/20.500.12254/4021
dc.language.isoen
dc.publisherMDPI
dc.rightsAtribución-NoComercial-CompartirIgual 3.0 Chile (CC BY-NC-SA 3.0 CL)
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/3.0/cl/
dc.subjectFood industry
dc.subjectTheory of planned behavior
dc.subjectConsumers
dc.subjectSustainable development
dc.subjectEco-innovation
dc.titleEco-innovation in the food industry: exploring consumer motivations in an emerging market
dc.typeArticle
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