The Mexican ecological conscience: a predictive model

Müller-Pérez, Jessica; Acevedo-Duque, Ángel; Llanos-Herrera, Gonzalo R.; García-Salirrosas, Elizabeth Emperatriz; Ovalles-Toledo, Luiz Vicente; Sandoval Barraza, Lidyeth Azucena; Álvarez-Becerra, Rina

The Mexican ecological conscience: a predictive model

dc.contributor.author	Müller-Pérez, Jessica
dc.contributor.author	Acevedo-Duque, Ángel
dc.contributor.author	Llanos-Herrera, Gonzalo R.
dc.contributor.author	García-Salirrosas, Elizabeth Emperatriz
dc.contributor.author	Ovalles-Toledo, Luiz Vicente
dc.contributor.author	Sandoval Barraza, Lidyeth Azucena
dc.contributor.author	Álvarez-Becerra, Rina
dc.date.accessioned	2022-12-21T12:35:41Z
dc.date.available	2022-12-21T12:35:41Z
dc.date.issued	2022-06
dc.description.abstract	Recently, the number of Mexicans who buy sustainable products has been increasing, which has led to sustainable trade. Therefore, the objective of this study is to determine which variables have a greater effect on Mexicans’ intention to buy green products, their ecological awareness, or moral obligation, and, in turn, to determine the degree to which moral obligation is affected by ecological awareness. A sample of 690 Mexicans was obtained, and a PLS–SEM model was applied for data analysis. The results confirmed that both a moral obligation and ecological awareness explain the intention to purchase green products, with ecological awareness contributing the most to the intention. Furthermore, the findings showed that moral obligation is affected by ecological awareness. The originality of the article is that it contributes to the consumer behavior literature by providing an insight for companies that manufacture sustainable products to understand and promote environmentally conscious consumer behavior. However, there are some limitations that can be addressed in future research.	en
dc.identifier.citation	Sustainability, Vol. 14, N°2, Art. 7050 (2022) p. 2-11.	en
dc.identifier.doi	https://doi.org/10.3390/su14127050
dc.identifier.issn	2071-1050
dc.identifier.orcid	https://orcid.org/0000-0002-2516-3549	es
dc.identifier.uri	http://hdl.handle.net/20.500.12254/2633
dc.language.iso	en	en
dc.publisher	MDPI	es
dc.rights	Atribución-NoComercial-CompartirIgual 3.0 Chile (CC BY-NC-SA 3.0 CL)
dc.rights.uri	http://creativecommons.org/licenses/by-nc-sa/3.0/cl/
dc.subject.other	Sustainability	en
dc.subject.other	Ecological awareness	en
dc.subject.other	Moral obligation	en
dc.subject.other	Purchase intention	en
dc.title	The Mexican ecological conscience: a predictive model	en
dc.type	Artículo	es