Profiling and characterization of plant-based products consumers in Chile
Fecha
2024-12-14
Profe guía
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Título de la revista
ISSN de la revista
Título del volumen
Editor
Asociación Castellano-Manchega de Sociología (ACMS)
ISBN
ISSN
1575-0825
ISSNe
2172-3184
Resumen
The consumption trend of plant-based products has increased worldwide due to different reasons, and Chile has been a good example of this trend. Although sustainability, health, nutrition and taste may all seem to be main drivers for flexitarians seeking plant-based food and beverages, to date there is no research that allows characterizing and profiling Chilean consumers of plant-based products. Hence, this work seeks to close this gap. To address this problem, we conducted an online survey of 512 people, mainly focused on the Metropolitan Region and Valparaíso. Using Ward’s method, we identified 3 clusters: (1) Animal friendly, (2) Planet friendly and (3) Healthy lifestyle, where, respectively, animal welfare, care for the environment and concern for health are prioritized.
Descripción
Lugar de Publicación
Sponsorship
Citación
Barataria. Revista Castellano-Manchega de Ciencias Sociales, N°36 (2024) p. 40-54.
Palabras clave
Plant-based products, Functional foods, Healthy foods, Flexitarians, Consumer profiling and segmentation
Licencia
Atribución-NoComercial-CompartirIgual 3.0 Chile (CC BY-NC-SA 3.0 CL)