Ingeniería Comercial

URI permanente para esta comunidad

https://repositorio.uft.cl/handle/20.500.12254/2350

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Examinando Ingeniería Comercial por Materia "02 - Control y cuidado del medio ambiente||06 - Producción y tecnología industrial"

Mostrando 1 - 2 de 2
  • Miniatura
    Ítem
    Eco-innovation in the food industry: exploring consumer motivations in an emerging market
    (MDPI, 2023-12-19) Mansilla-Obando, Katherine
    The utilization of eco-innovative products has witnessed a surge in adoption, driven by their inherent capacity to address pressing environmental concerns. To comprehensively fathom the underlying motivations propelling consumers to embrace these products, we conducted an in-depth investigation employing “The Not Company” (Chile) as a compelling case study. We conducted qualitative interviews with a cohort of 20 Chilean consumers, guided by the Theory of Planned Behavior theoretical framework. The research methodology harnessed the principles of thematic analysis, yielding insights that underscore the significance of key determinants in shaping consumers’ choices towards eco-innovative products. Specifically, our findings highlighted that consumer choices in this domain are profoundly influenced by their attitudes, subjective norms, and perceived behav- ioral control. Moreover, within these overarching categories, we unearthed sub-themes illuminating the intricate influences guiding consumer choices. These sub-themes encompassed beliefs about food manufacturing and packaging, the persuasive impact of social media and advertising, and the indelible impressions left by prior encounters with eco-innovative products. This study highlights consumers’ fundamental role in the broader eco-innovation landscape, particularly within the food industry context.
  • Miniatura
    Ítem
    Plan de negocios para la creación de la empresa Tienpo!
    (Universidad Finis Terrae (Chile) Facultad de Economía y Negocios, 2022) Latorre Del Pedregal, Alicia María Elena; Acevedo Espinosa, Verónica prof. guía
    El presente documento indagará acerca del comercio digital, su crecimiento en ventas, los hábitos de consumo y la tendencia de consumo sostenible con el medioambiente. Con la finalidad, de detectar una oportunidad de negocio rentable que satisfaga los deseos de las personas. Esta investigación tiene por objeto crear una empresa de comercio digital, para luego evaluarla y proyectarla en el tiempo. De esta manera, poder determinar si es viable su implementación en un entorno cambiante y dirigido hacia una economía circular, mediante la reutilización.