Examinando por Autor "Campos, Zocimo"

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    Ítem
    Sustaining business performance management: an operational framework
    (Elsevier, 2023-01-01) Yanine, Fernando; Campos, Zocimo
    This article explores an increasingly important theme for all business sectors: sustainability and its linkage to business performance management, and proposes an operational framework based on the Balanced Scorecard model. Enterprise sustainability is a subject that is extensively being assessed and measured in various industries nowadays. We focus on Chilean SMEs and explore how a sustainability trend led by technology-related innovation and performance measurement systems can enable and allow to maintain sustainable enterprises through the today's volatile, uncertain and complex socio political and economic scenario. Worldwide, issues such as sustainability, innovation and social responsibility are driving business performance management (BPM) of thriving companies, many of which champion for greater social equity, business sustainability and fairness. This process entails a paradigm shift that is particularly noticeable in small and medium size enterprises or SMEs―the largest segment of Latin America's businesses, and especially so in Chile, a country which, according to OECD 2022’s Table 8.2. Distribution of firms in Chile, 2018, SMEs account for over 90% of the enterprises in the country.
  • Miniatura
    Ítem
    The Impact of Audiovisual Content on Bitcoin’s Transaction Volume and Price
    (Universidad Catolica de Colombia, 2025-02-28) Campos, Zocimo; Yanine, Fernando; Catalan, Sebastián
    This article examines the impact of audiovisual content on Bitcoin’s price and transaction volume, a topic with limited exploration in financial literature. Using correlation analysis and econometric models, it investigates audience data from films, series, and documentaries about Bitcoin, alongside public interest metrics from YouTube and Twitch. The results show weak correlations (<0.2) between search levels of most titles and Bitcoin’s financial variables. However, on YouTube, an increase in subscribers to cryptocurrency-related channels has positively and significantly affected Bitcoin’s price and transaction volume. These findings highlight the influence of content creators on cryptocurrency adoption and investment, offering a framework for future research on the impact of audiovisual media on financial markets. Este artículo analiza el impacto del contenido audiovisual en el precio y el volumen de transacciones de Bitcoin, un área poco explorada en la literatura financiera. A través un análisis correlacional y econométrico, se estudian datos de audiencia de películas, series y documentales sobre Bitcoin, junto con métricas de interés público en YouTube y Twitch. Los resultados muestran correlaciones débiles (<0,2) entre los niveles de búsqueda de la mayoría de los títulos y las variables financieras de Bitcoin. Sin embargo, en YouTube, el aumento de suscriptores en canales relacionados con criptomonedas tiene un efecto positivo y significativo en el precio y el volumen de transacciones de Bitcoin. Estos hallazgos resaltan la influencia de los creadores de contenido en la adopción e inversión en criptomonedas, lo que proporciona un marco para investigaciones futuras sobre el impacto de los medios audiovisuales en los mercados financieros.