Browsing Artículos de Revistas by Subject "Adaptive selling behavior"
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Are your international salespeople culturally intelligent? The influence of cultural intelligence on adaptive selling behavior with B2B customers (Emeral, 2021-08-03)Purpose – This study aims to investigate cultural intelligence (CQ) as an antecedent of adaptive selling behavior (ASB) and cultural distance and intrinsic motivation as moderators in this relationship. Design/methodo ...