Browsing Artículos de Revistas by Author "Llanos-Herrera, Gonzalo R"
Now showing items 1-5 of 5
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A Conceptual Review of the Literature on Brand Personality
(Facultad de Economía y Negocios, Universidad de Chile, 2022-06)The purpose of this study is to contribute to the knowledge of the systematization of the concept of brand personality by exploring examples of its main research via a review of the literature. We conceptually analyze the ... -
Environmental and Health Factors as Organic Fruit Purchase Drivers and the Mediating Role of Price and Effort
(MDPI, 2022-10)This article analyzes the organic fruit consumption behavior associated with environmental and health care. The literature review focused on the relationship between attitudes and perceptions of health care through the ... -
New Year’s Eve Show: An Opportunity to Further Develop Sustainable Local Tourism in Chile
(MDPI, 2022-03)Although the pandemic is still with us and COVID-19 continues to saturate the news, everyone has abundant reasons to travel, whether it be physical and mental exhaustion from prolonged shutdowns, vaccine tourism, family ... -
Scientometric Analysis of Hiking Tourism and Its Relevance for Wellbeing and Knowledge Management
(MDPI, 2022-07)Hiking is a sports activity that takes place in the natural environment. From the point of view of well-being, it is an aerobic activity that prevents and improves cardiovascular diseases. According to data provided by the ... -
The Mexican Ecological Conscience: A Predictive Model
(MDPI, 2022-06)Recently, the number of Mexicans who buy sustainable products has been increasing, which has led to sustainable trade. Therefore, the objective of this study is to determine which variables have a greater effect on Mexicans’ ...
