Now showing items 41-44 of 44
The Mexican Ecological Conscience: A Predictive Model
Recently, the number of Mexicans who buy sustainable products has been increasing, which has led to sustainable trade. Therefore, the objective of this study is to determine which variables have a greater effect on Mexicans’ ...
A Conceptual Review of the Literature on Brand Personality
(Facultad de Economía y Negocios, Universidad de Chile, 2022-06)
The purpose of this study is to contribute to the knowledge of the systematization of the concept of brand personality by exploring examples of its main research via a review of the literature. We conceptually analyze the ...
Scientometric Analysis of Hiking Tourism and Its Relevance for Wellbeing and Knowledge Management
Hiking is a sports activity that takes place in the natural environment. From the point of view of well-being, it is an aerobic activity that prevents and improves cardiovascular diseases. According to data provided by the ...
Environmental and Health Factors as Organic Fruit Purchase Drivers and the Mediating Role of Price and Effort
This article analyzes the organic fruit consumption behavior associated with environmental and health care. The literature review focused on the relationship between attitudes and perceptions of health care through the ...