La esquematización como estrategia de comunicación visual para una grata experiencia de usuario: un análisis de las aplicaciones educativas virtuales
Date
2021-01-01
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Journal Title
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Publisher
Vicerrectoria de Investigaciones y Postgrados
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1794-7111 (Impreso)
2462-8115 (En línea)
2462-8115 (En línea)
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Abstract
El estudio tuvo como objetivo principal el análisis de la comunicación visual en aplicaciones educativas virtuales, bajo el principio de la esquematización y centrado en una mejor experiencia de usuario. La investigación fue de carácter descriptivo. Es una investigación de carácter documental, basada en la recopilación y selección de información de aplicaciones educativas virtuales consideradas como documentos “html”- las cuales se sometieron a la técnica de análisis de contenido.
La muestra de estudio fue de tipo intencional y quedó conformada por 20 aplicaciones educativas virtuales seleccionadas bajo criterios establecidos previamente. Se empleó la técnica de la observación estructurada, aplicando como instrumento una guía de observación. Utilizado por tres expertos del área y, para el análisis y procesamiento de los datos, se empleó un método de triangulación de observadores.
El análisis de los resultados de la categoría esquematización, indicó que el sistema para la gestión de aprendizaje de la muestra analizada, no satisface los postulados de las bases teóricas de las estrategias de comunicación visual. Se evidenció una ineficiencia general en cada elemento que conforma la estrategia de esquematización, tales como: arquitectura de la información, criterios dicotómicos de organización, elementos multimedia y usabilidad. Los hallazgos reflejan la necesidad inmediata de un proceso de alfabetización visual, liderado principalmente por las escuelas de diseño y educación, con el propósito de crear las bases para el diseño de aplicaciones educativas virtuales que generen una mejor experiencia de usuario.
The main objective of this study was to carry out the analysis of visual communication in virtual educational applications under the principle of schematization focused on a better user experience. The research was descriptive in nature. It is a documentary research based on the collection and selection of information from virtual educational applications considered as “html” documents, which were subjected to a content analysis technique. The study sample was intentional and was made up of 20 virtual educational applications selected under previously established criteria. The structured observation technique was used applying an observation guide as instrument. An observer triangulation method, applied by three experts in the area, was used for analysis and processing of data. The analysis of the results of the schematization category indicated that the learning management system of the analyzed sample does not satisfy the postulates of the theoretical bases of visual communication strategies. A general inefficiency was evidenced in each element that makes up the outlining strategy including information architecture, dichotomous organization criteria, multimedia elements and usability. The findings reflect the immediate need for a visual literacy process led mainly by design and education schools with the purpose of creating the basis for the design of virtual educational applications that generate a better user experience.
The main objective of this study was to carry out the analysis of visual communication in virtual educational applications under the principle of schematization focused on a better user experience. The research was descriptive in nature. It is a documentary research based on the collection and selection of information from virtual educational applications considered as “html” documents, which were subjected to a content analysis technique. The study sample was intentional and was made up of 20 virtual educational applications selected under previously established criteria. The structured observation technique was used applying an observation guide as instrument. An observer triangulation method, applied by three experts in the area, was used for analysis and processing of data. The analysis of the results of the schematization category indicated that the learning management system of the analyzed sample does not satisfy the postulates of the theoretical bases of visual communication strategies. A general inefficiency was evidenced in each element that makes up the outlining strategy including information architecture, dichotomous organization criteria, multimedia elements and usability. The findings reflect the immediate need for a visual literacy process led mainly by design and education schools with the purpose of creating the basis for the design of virtual educational applications that generate a better user experience.
Description
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Colombia
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Citation
Revista KEPES, Vol. 18, N° 23, enero-junio (2021) p. 219-242.
Keywords
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Atribución-NoComercial-CompartirIgual 3.0 Chile (CC BY-NC-SA 3.0 CL)